{"id":196,"date":"2026-02-01T03:01:33","date_gmt":"2026-02-01T03:01:33","guid":{"rendered":"https:\/\/live.21lab.co\/ixlab\/?post_type=nproject&amp;p=196"},"modified":"2026-02-01T03:01:33","modified_gmt":"2026-02-01T03:01:33","slug":"studio-portraits","status":"publish","type":"nproject","link":"https:\/\/www.pickappgo.com\/index.php\/nproject\/studio-portraits\/","title":{"rendered":"Studio Portraits"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"colorDark has-medium-font-size\">HP was looking to implement a new global reward program to increase brand loyalty. We built a user-friendly website and an advanced retargeting campaign using data, analytics and email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading no-margin-bottom\">The challenge<\/h2>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">HP faced several difficulties when implementing its rewards program globally, such as:<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list list-style1\">\n<li><strong>Complex Brand Architecture:<\/strong> HP has a large number of retail and online stores, which made this marketing initiative difficult to implement, monitor and measure ROI.<\/li>\n\n\n\n<li><strong>High Costs:<\/strong> Connecting HP\u2019s brand with a sales force training program is costly and difficult to be implemented.<\/li>\n\n\n\n<li><strong>Extensive Digital Portfolio:<\/strong> HP has too many online shops and websites to connect with efficiently.<\/li>\n\n\n\n<li><strong>Lack Of Awareness:<\/strong> HP\u2019s audience would be initially unaware of the reward program that offered points and bonuses for every purchase.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 custom-link is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"#\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;background-color:#ffffff00\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/live.21lab.co\/ixlab\/wp-content\/uploads\/2026\/02\/8252456-1024x492.jpg\" alt=\"\" class=\"wp-image-1273\" srcset=\"https:\/\/www.pickappgo.com\/wp-content\/uploads\/2026\/02\/8252456-1024x492.jpg 1024w, https:\/\/www.pickappgo.com\/wp-content\/uploads\/2026\/02\/8252456-300x144.jpg 300w, https:\/\/www.pickappgo.com\/wp-content\/uploads\/2026\/02\/8252456-768x369.jpg 768w, https:\/\/www.pickappgo.com\/wp-content\/uploads\/2026\/02\/8252456-1536x739.jpg 1536w, https:\/\/www.pickappgo.com\/wp-content\/uploads\/2026\/02\/8252456.jpg 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading no-margin-bottom\">The Solutions<\/h2>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Built a connected online program that provides instant bonuses to customers.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list list-style1\">\n<li><strong>A User-Friendly Website:<\/strong> We built a portal for customers to submit their purchase proof and product serial numbers in a custom interface. This portal also allows them to see the points they have gathered and gaming key download after purchases are validated. There is also an interface for the users that joined the program, but not purchased yet.<\/li>\n\n\n\n<li><strong>Program Communication:<\/strong> We ensured that retailers and resellers can refer HP\u2019s program in their own newsletters associated with HP products.<\/li>\n\n\n\n<li><strong>Retargeting:<\/strong> We created a retargeting campaign that shows ads across the web to people who have previously visited the website, using metrics such as time-on-page and video views to suggest interest in HP printing or gaming products.<\/li>\n\n\n\n<li><strong>Nurturing Communication:<\/strong> We set up automatic email messaging for information about enrolment, the level of points, required action, successful submissions and product validation.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading no-margin\">The Results<\/h2>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">After 6 months of collaboration with us: Over 4000 active reward members<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns counter colorDark is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size\"><strong>40K<\/strong><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">We rose active program members to<\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-x-large-font-size\"><strong>56%<\/strong><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">We increased repeat customers to<\/h6>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/live.21lab.co\/ixlab\/wp-content\/uploads\/2026\/02\/t2-1024x674.jpg\" alt=\"\" class=\"wp-image-1272\" srcset=\"https:\/\/www.pickappgo.com\/wp-content\/uploads\/2026\/02\/t2-1024x674.jpg 1024w, https:\/\/www.pickappgo.com\/wp-content\/uploads\/2026\/02\/t2-300x197.jpg 300w, https:\/\/www.pickappgo.com\/wp-content\/uploads\/2026\/02\/t2-768x505.jpg 768w, https:\/\/www.pickappgo.com\/wp-content\/uploads\/2026\/02\/t2.jpg 1216w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-pullquote style2\" style=\"border-top-width:1px;border-bottom-width:1px;font-size:16px\"><blockquote><p>iXLab.Net is our technology partner, they solve a variety of issues for us, anything from where we just can\u2019t get to a help desk request or we have a major problem that happens to pop up and we need help. If we didn\u2019t have a technology partner like iXlab.Net, I would definitely have a lot more sleepless nights<\/p><cite>Mr. Ricky Phan &#8211; Linethemes<\/cite><\/blockquote><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An art that mesmerizes with its enchanting and dreamy qualities.<\/p>\n","protected":false},"featured_media":197,"template":"","nproject-category":[19],"nproject-tag":[],"class_list":["post-196","nproject","type-nproject","status-publish","has-post-thumbnail","hentry","nproject-category-visual-motion"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pickappgo.com\/index.php\/wp-json\/wp\/v2\/nproject\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pickappgo.com\/index.php\/wp-json\/wp\/v2\/nproject"}],"about":[{"href":"https:\/\/www.pickappgo.com\/index.php\/wp-json\/wp\/v2\/types\/nproject"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pickappgo.com\/index.php\/wp-json\/wp\/v2\/media\/197"}],"wp:attachment":[{"href":"https:\/\/www.pickappgo.com\/index.php\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"nproject-category","embeddable":true,"href":"https:\/\/www.pickappgo.com\/index.php\/wp-json\/wp\/v2\/nproject-category?post=196"},{"taxonomy":"nproject-tag","embeddable":true,"href":"https:\/\/www.pickappgo.com\/index.php\/wp-json\/wp\/v2\/nproject-tag?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}